FLOWERBX Founder and Hostess Extraordinaire Whitney Bromberg Hawkings Shares How to Make Valentine’s Day in Quarantine Especially Memorable

LB Tell us about the Valentine’s Day Baccarat partnership.

WBH As part of our extraordinary gift range this Valentine’s Day, FLOWERBX has launched a limited-edition gift set which pairs 30 premium roses with a trio of beautiful, artisanal crystal vases. You can purchase on www.flowerbx.com/us and the price starts at $540. The lead time is 3 days.

LB Aside from the “trademark” red rose bunch, what alternative arrangement styles are you drawn to for Valentine’s Day?

WBH I love our Bailey Bud and rose vase set, as it is the perfect adornment for a romantic dinner for two and then can be put on a side table or mantle to enjoy for the following week. Also, the bud vases are a keepsake in themselves and one which will keep the love alive all year as they are filled with fresh flowers.

LB What special floral offerings will FLOWERBX have available for the most romantic day of the year?

WBH Roses are predictably our best sellers for Valentine’s Day, but the less traditional ranunculus and tulips are always second and third runners up. Pinks and reds are always the leading colourways.

LB With the current season, what are you most excited to recommend concerning stem selections for friends, family, and significant others on Valentine’s Day?

WBH I think ranunculus make for an unexpected and deeply romantic alternative to roses. I also have noticed that Galentine’s Day is increasingly popular this year, as we are all missing our best friends and spending time together. I think that tulips in bright colours are the perfect Galentine’s Day gift and one that speaks of friendship and love.

LB Share what you think makes Valentine’s Day especially enduring for non-romantic relationships, and what mementos you favor for sharing/showing that love.

WBH This year, more than ever, celebrating love in all of its forms is essential, vital, and so good for the soul. Flowers connect us, they convey beauty, they represent love, and all of these qualities are ones which we need in abundance during this challenging global crisis.

LB Outside of fresh flowers, what other Valentine-related products are available through FLOWERBX?

WBH We have a beautiful collection of vases, candles, room spray, and floral scissors that all boast our signature style. For the ultimate romantic gesture, our flower subscriptions are literally a gift that keeps on giving.

LB As an avid hostess, what gifts do you especially love receiving and, thus, recommend gifting to oneself?

WBH No one ever sends me flowers anymore! Flowers are always a good idea, as are our gorgeous candles and room sprays. That said, I also love receiving unexpected and unknown gifts for the home. A beautiful bottle of olive oil, elegant tapered dinner candles, artisanal soaps, or a new and experimental cookbook. The best gifts are always those of discovery. I can’t wait to start entertaining again.

LB What unique items can make Valentine’s Day in quarantine extra special this year?

WBH Flowers will hold increased significance this year, especially as we are so limited in how we can celebrate. Taking time to set a special table and set the scene for romance will make all the difference.

Managing Editor Lauren Barisic

Photos courtesy of FLOWERBX