The Fashion Family is Ready to Make All Your Furnishing Dreams Come True

Fashion Furniture is where style and quality meet. Their showrooms, located on El Paso across from River Park in Fresno, offer something for every taste and budget imaginable. Fashion’s vast selection reflects their understanding that everyone’s furnishing needs and desires are unique. With the concept of what home is evolving rapidly, they are ready to help you find whatever your sanctuary may be requiring. Now that the holiday season is finally here again, with Black Friday right around the corner, let the Fashion family help you find exactly what you are looking for, even if you aren’t quite sure what that is, yet. Visit www.fashionfurnitureco.com to learn more!

LB How does Fashion Furniture uniquely serve the Central Valley?

FF Fashion Furniture started in 1960 on the corner of Tulare and Van Ness in downtown Fresno and has grown to become the largest locally owned furniture store in Central California, which says a lot about our commitment to community and service to customers. We believe strongly in supporting our community and doing everything we can to make it a better place to live.

LB In what ways do Fashion Furniture and Sleep Retreat offer an all-inclusive home furnishing experience?

FF Fashion Furniture is actually three stores in one location. The main store is 50,000 square feet of ideas for every room in your home. Just steps away, Sleep Retreat by Fashion is Fresno’s only all-premium bedding store featuring Tempur-Pedic, Serta, Beautyrest, and more. Fashion also has a “One-of-a-Kind” store where items are generally discounted 50% and more.

LB What exclusive lines are currently being carried?

FF With over 100,000 square feet of selection, many of our brands are exclusive to Fresno and many of the specific models of well-known brands are exclusive. Our lines include Flexsteel, Bassett, Omnia, Southern Motion, Michael Nicholas, Aspenhome, Stressless, Hooker, Pulaski, Jonathan Louis, Craftmaster, England, and more. Fashion Furniture also has the largest selection of American-made furniture in Central California and more than 100 recliners in-stock to choose from.

LB How have customers’ furnishing needs adapted since the onset of coronavirus?

FF With people spending more time at home, their interest in home furnishings is at an all-time high. Families are looking for new designs and better warranties. For example, Flexsteel is an exciting line of furniture designs that offers a lifetime warranty. Many of our other brands are built with long-term use in mind. At Fashion Furniture, you’ll find something for every room in your home, and many items that can be passed down through generations.

LB Tell us about the virtual and/or customized services you provide.

FF Our online shopping experience is designed to provide our wide selection in an easy-to-navigate environment. Every part of our business is routinely reviewed for ways to improve the customer experience and to be environmentally responsible. This includes installing 1,064 photovoltaic solar panels and our in-house recycling effort of all cardboard, plastic, and wood shipping products and Styrofoam material.

LB What home décor updates should people consider for the holiday season?

FF The best way to describe the ideas presented for the holidays is to take a tour of the stores. With over 100,000 square feet of selection and thousands of ideas, everyone is bound to find that perfect something they haven’t thought of before.

LB What promotions are being offered by Fashion in anticipation of Black Friday?

FF Our Annual Black Friday Sales event is our largest promotion of the year. It is an opportunity for us to clear out our one-of-a-kind items—many of them are discounted 50%!

LB Tell us about Fashion’s Black Friday deals.

FF Without tipping our hand, we’ll just say: if you’ve ever thought about owning something by Flexsteel, Black Friday would be worth writing down in your day planner!